As advertising campaigns go…

This one, for Dutch underwear brand Hema, does not at first appear to be all that controversial.

It simply promises the wearer that the new Hema push-up bra will augment breast size by two categories, no matter how small the wearer’s breasts are.

And then there are a couple of very conservative pictures of the model…

…whose name is Andrej Pejic, was voted in FHM’s list of World’s 100 Sexiest Women – and is a man.

Didn’t see that one coming did you?

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2 Comments

Filed under Ad Campaigns, Clothes, Culture, Europe

2 responses to “As advertising campaigns go…

  1. Ms. McDermott

    Looks fabulous to me! I’d trade my curves for hers, I mean his, any day of the week.

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