Old Spice Man – an entirely different type of ad campaign

It may begin to become apparent to the regular readers of this blog that I love little more than an original ad campaign (see: another example of this here). The following idea is entertaining, original and funny.

Some of you may remember this incredible advert for Old Spice cologne, which was aired in America about a year ago then went viral and became a huge internet hit. It was soon followed by an even better one.

Old Spice have now begun a YouTube-based campaign featuring the same man (he is nameless, but referred to either simply as ‘Old Spice Guy’ or ‘The Man Your Man Could Smell Like’). In these videos, he responds to (often flirtatious) Twitter and YouTube comments left by various fans, all featuring him standing in nought but a towel, in what looks like a bathroom.

Here are a few of the best:

For those of you wondering who this incredible man is, well let me tell you! His name is Isaiah Mustafa (born February 11, 1974) and he is an American actor as well as a former wider-receiver for the NFL. He’s a comic book geek (he named his daughter after a character from Batman) and he recently got signed with NBC due to the attention he garnered from the above commercials. Looks like we’ll be seeing plenty of him in the near future.

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Filed under Laughs, Pop Culture

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